Multimedia mobile apps have become an increasingly useful tactic to promote a new collection or wing of a museum. They offer a more interactive peek at what’s new to drive interest in current and prospective patrons, and ultimately, more traffic to their physical spaces. Increasingly, museums are using smartphone apps to give visitors tools for a successful experience. Many apps, serving up more information than the traditional audio tour, enhance a trip to the museum by providing maps, schedules and wall-card information in one place. The best museum apps go beyond that, frequently updating content and even serving as a useful resource on the museum’s collection when visitors are back home.