The use of electronic publishing approaches in the production of supporting content for traveling or special exhibitions would greatly enhance the options a receiving museum would have for the creation of specialized publications.An electronic publishing workflow gives marketing professionals access to a wide range of options for promoting an event or exhibition, and makes it easy for museums to have a uniform design across the print publications, web, social media, and e-marketing materials associated with the campaign.

Examples:
Please, look at: The British Library’s Turning the Pages is an interactive display system that uses Adobe Shockwave to share its electronic publications with the public. Visitors are able to actually turn the pages of manuscripts via their touchscreens.

http://www.bl.uk/onlinegallery/ttp/ttpbooks.html