Online surveys

Some of the advantages of online
research[1]
1.
Low
cost: It is no longer necessary to hire interviewers, nor use paper to obtain
data.
2.
Speed: Results are obtained in REAL TIME
3.
Precision: Errors in data input eliminated
4.
Quality
and reliability: Intermediaries are
eliminated (and thus any possible bias). Each respondent participates at a time
convenient for them, not for the interviewer. Therefore, the quality of the
responses vastly improves.
5.
Interactive
nature: This medium offers the advantage
of including multimedia elements inconceivable in offline research.
6.
Great
scope: Allows you to interview a segment
of the population who are difficult to reach through traditional methods.
7.
Good
monitoring: It’s possible to observe
trends in the response, given that the data is automatically processed and
displayed graphically.
Important:
Generating primary data can be costly and potentially more risky than the collection and collation of secondary data.
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[1] www.encuestafacil.com