-          The main target group is museum professionals, as: curators, exhibition designers, specialists in museum pedagogy, PR experts, administrative and technical staff, photographers, etc.

-          In addition – possible participants are: volunteers in the museums, students, members of the “Friends of the museums” clubs; nonprofessional museum communicators; tourist guides, people from NGOs, who work with the museums etc.

The main and the additional target groups should be well motivated, to understand the necessary appliance of the new gained ICT competences in their practice and to be ready to work with them, or at least – to be interested in that sphere.