Once you’ve finished your survey it’s time to analyse the responses and get the answers to the questions you asked at the beginning. Keep an open mind and be objective. Try to avoid conducting research to prove your preconceived ideas.

Remember these golden rules when interpreting the findings of your market research: flawed questions produce flawed results - be honest with yourself

Where possible, keep a record of the people surveyed. If they are supportive you can contact them as prospective customers should you proceed with your plans.

Use the information you have obtained to develop your strengths, eliminate your weaknesses and create new opportunities.